Claims & results disclosure
We want our claims to be clear and honest. This page explains how to read the estimates and examples on this website.
Estimates are not guarantees
Any score, projection, or figure presented on this website — including the AI Visibility Score and Roofing Lead Value Estimator — is a directional estimate produced by a transparent model with stated assumptions. Estimates are provided for planning and diagnostic purposes only.
No guarantee of rankings or AI citations
Search engines and AI answer engines (such as Google, ChatGPT, and Perplexity) independently control which sources they rank or cite, and they change that logic frequently. We can improve how well your site is structured to be found and quoted, but we cannot guarantee any specific ranking position or that any AI engine will cite your website.
No guarantee of leads or revenue
Lead volume and revenue depend on many factors outside our control, including your market, pricing, competition, seasonality, sales process, and how quickly you follow up. Examples and estimates on this site illustrate methodology and should not be read as a promise of results for your business.
Individual results vary
Where we describe outcomes, those outcomes reflect specific circumstances and are not typical or guaranteed. Your results will differ based on factors unique to your business and market.
Use of examples
Worked examples and sample numbers are illustrative. They are designed to show how a calculation or framework works, not to represent the performance any particular contractor should expect.
For how we build and measure our frameworks, see our methodology.
Questions about what we can promise?
Book a free audit and we'll give you a straight answer on what's realistic for your roofing business — no inflated guarantees.